Jan. 20th 2010, The New York Times Company announced that it will charge online readers for access to NYTimes.com.
"Starting in January 2011, a visitor toNYTimes.com will be allowed to view a certain number of articles free each month; to read more, the reader must pay a flat fee for unlimited access. Subscribers to the print newspaper, even those who subscribe only to the Sunday paper, will receive full access to the site without any additional charge."
Many media analysts and scholars agree that it is time to figure our a new economic model of news business in the digital media ecology. It is known that 17 million readers a month in the U.S. visit NYTimes.com, but I am not sure how many of them would pay the online subscription fee.
However, what is clear is that the subscription-based, advertising-driven mode of the traditional media business is no longer effective and efficient.
Are you ready to pay online news content?