This looks like a great idea. The PBS people have started up a shiny new blog dedicated solely to the creation of a new kind of media, in particular, news media. MediaShift Idea Lab exists to generate ideas regarding the best ways to pursue the most innovative and creative use for new media. Often experienced individuals in the media community are reluctant, if not sometimes downright refusing, to embrace newer kinds of content creation, so it's reassuring that the established PBS conglomerate is willing to help underscore the rise of new media.
"MediaShift Idea Lab is a group weblog by innovators who are reinventing community news for the Digital Age. Each author won a grant in the Knight News Challenge to help fund a start up idea or to blog on a topic related to reshaping community news. The authors will use Idea Lab to explain their projects, share intelligence and interact with the new-media community online," the blog's About page reads.
That's not to say that the old guys don't have a point... the saying goes you get what you pay for, and if journalists are giving it away for free... perhaps the fee scale will push them into extinction. At least that's what the Newsosaur says.
Let the games begin.
Also, that's a bit convoluted. I should really edit before I post. :)
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